Are you someone who has the ability to craft outstanding content that can capture audience attention and persuade them to take action? If yes, then you are born for copywriting!
But what exactly is copywriting and how can you make money out of it? In this blog post, we’ll dive into the world of copywriting and I will provide you with valuable tips on how to get started. So grab your pen (or keyboard) and let’s go on a ride.
Copywriting: A Short Explanation
Copywriting is the art of writing content that triggers the reader’s pain points. It is usually done with the purpose of advertising and promotions.
The online ads you see or the funny and memorable taglines you hear, are all written by copywriters.
Copywriting is a very creative field and it has huge opportunities in the present as well as in the future.
How To Get Started in Copywriting
Getting started with anything is always a difficult task, but with the right approach, mindset and process, it can also be an incredibly rewarding journey.
Here are some exclusive tips to help you get started with copywriting.
- Write with the mind of the reader or the customer
- People make decision on the basis of emotion, target your users emotionally
- Talk about things they already care about, this will capture their attention.
- Decision making is most of the time on emotional grounds.
- Triggering the pain points of a user in your copy gives the best results.
- Research is the most important part of writing a copy, using platforms like quora and other discussion platforms for research.
Golden Rule of Copywriting – RIOA
RIOA = One Reader. One Idea. One Offer. One Action.
Whenever you are writing a copy whether it is for an ad, or a landing page, using this golden rule of copywriting – RIOA.
Write for 1 specific type of readers, this will make your ad much more relevant to them.
Write with 1 specific idea, what is the one major benefit you are offering to the users.
Have 1 specific offer, what your users are going to get after taking action. What deliverables are you promising, should be very clear in the copy.
Have 1 specific action, having CTA at the end is the most important part of a copy, and having 1 clear call to the action is very important, your copy should always have 1 clear CTA, that tells the user what to do, to get what you are offering.
How To Make Money With Copywriting
Making money with copywriting is quite straight-forward, you need to work with clients or agencies who are looking for writers who are excellent in writing and can create compelling ad copies.
You can work as a Landing Page Copywriter, Facebook Ad Copywriter, etc.
You can even start freelancing and use digital marketing techniques like social media marketing, facebook ads, etc to promote your work and generate leads.
Using linkedin to promote you and your work should be the first step you should take. Linkedin is a very very powerful social media platform especially when it comes to promoting your work or skill.
You can learn social media marketing or any other digital marketing techniques to promote your work and get clients by learning digital marketing from the best digital marketing institutes in Jaipur.
This is a powerpack course that can be very helpful for freelancers especially to promote their work, and get new leads daily.
Becoming a successful copywriter is not an easy task, you need to work very hard to achieve it and by continuously improving your craft through practice and learning from others, you can become an excellent copywriter.
Remember to always keep your audience in mind when writing copy and make sure that every word makes sense to them and they are able to relate with your copy.
It will take time and a lot of effort to build up a portfolio that showcases your talent as a writer, but once you are done building your portfolio, onboarding new clients is going to become very easy.
It’s the right time to give it a shot and network with other writers in the field and don’t be afraid to take on new challenges.
With dedication, passion for writing, effective communication skills, and creativity you will surely become a successful copywriter.