According to a study, 83% of messages sent are seen within 3 minutes of getting delivered. This takes the overall success rate of real-time messaging to 98%.
This isn’t surprising as the number of mobile users around the world is 5.11 billion.
In-app messaging creates better opportunities for businesses to communicate and connect with prospects and customers. Chat APIs and Chat SDKs if leveraged intelligently can work as fuel for the success of your business.
Hence the growth of in-app chat apps has been faster than everyone’s expectations.
Advantages of in-app messaging
Speeds up business communication
In this digital era, people look for real-time responsiveness that makes Communication faster and takes less effort. Messaging apps encourage brevity in business communications as this form of communication is quick to send, quick to read, quick to reply to. Hence in-app messaging can replace other time-consuming communication modes and aid productivity.
Chat is popular because it’s convenient. As the messaging apps are mobile-based, they empower users’ accessibility. You can message a prospect privately or in a group whilst on the move, waiting for meetings or calls.
Further features like Typing Indicators and Read Receipts fulfil the purpose of fundamental, organic feedback during a chat conversation.
Increases engagement & retention
No matter how far around the world your customers are, Chat can help you stay in touch with them. This is one of the most prevalent causes why business owners reach for Messaging API and Chat SDK.
In-app Chat bridges the gap between space and time and ensures that all your customers or clients are on the same page with you. Hence the continuous engagement via your messaging app boosts customer retention.
Features like Push Notifications further enhance customer retention by keeping users hooked onto your platform.
Builds long term relationships
Chat is an impactful way to establish long-term relationships with your customers and between your users.
Consumers today want to feel valued and listened to. That is why opening a line for two-way Communication is exceptionally essential. In-app messaging apps give you this opportunity to communicate with your customers by addressing their questions and concerns. Hence serving users through real-time text chat deepens the relationship with them, encourages positive reviews and builds long-term brand loyalty.
Lets us now see how Chat API and Chat SDK are facilitating various businesses.
In-App Messaging For Educational Platforms
The online education industry leverages In-app messaging features to establish a strong communication channel between educators and students. Hence in-app messaging API is transforming the learning experience around the globe.
- Improves learning curves through varied communication channels
- Boosts the productivity of tutors
- Fosters student engagement
In-App Messaging for Healthcare Platforms
In-app chat service is altogether evolving the entire Communication of the healthcare industry by bringing doctors and patients driving better patient outcomes.
- Chat API and SDKs allow patients to share medical reports and prescriptions
- Facilitates real-time counselling sessions
- Reduce Patient’s travel expenses
In-App Messaging for On-demand businesses
The increase in demand for on-demand solutions has facilitated the need for real-time Communication with customers. Hence there has been significant adoption of in-app chat services by various businesses.
- Simplifies the overall efficiency of on-demand apps
- Leads to better user experience
- Allows enterprises to build trust and confidence among clients
Ready to Get Started?
If you’re looking to get started with Chat in your app quickly, you can leverage Channelize.io Messaging API and Chat SDK and add a human aspect to your Communication. With features like 1-to-1 and Group Messaging, Video and Voice Calling, Media Rich Conversations, Multi-language Support, and Bot Engine Support, you will experience the most natural and surreal Communication.
The easiest and cheapest way of building Chat inside your website and application is to leverage 3rd party provided Chat SDKs and Messaging APIs. Channelize.io feature-rich product is quick to integrate and highly customizable.
By leveraging Channelize.io Chat APIs and Chat SDKs, you can achieve the following benefits:
- Increases engagement and app’s stickiness
- Empowers remote team collaboration
- Fosters real-time Communication and collaboration
- Enhances mindshare among customers
- Boosts revenue graph
We hope this guide will help you to utilize in-app messaging to improve your customer experience.